The Economist on writing

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Orwell wrote these words in Politics and the English Language:

• Never use a metaphor, simile or other figure of speech which you are used to seeing in print;
• Never use a long word where a short one will do;
• If it possible to cut out a word, cut it out;
• Never use the passive when you can use the active;
• Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent;
• Break any of these rules sooner than say anything outright barbarious.

Mea culpa, but my bete noire is certainly breaking the penultimate rule in my writings.